Pride in Our High Street (Telford and Wrekin)

Description

Telford & Wrekin Council's Pride in Our High Street programme, relaunched for 2025/26 with £1.2m across six grant strands for businesses in the borough's town high streets: a Start-up Grant (up to £10,000, for new businesses moving into empty retail units), a Start-up Trial Grant (up to £2,500, for market traders, amount varying by market), a Façade Grant (£500-£3,000 for shopfront improvements), an Eco Grant (up to £500 for energy-efficient equipment), a Digital Grant (up to £500 for websites/EPOS systems), and a Diversification Grant (£500-£4,000 for existing businesses introducing new products or services).

Eligibility summary

• Available in: England.
• Applicant must be a registered business.
• Most relevant to: Retail, Hospitality & Tourism.

Notes

Six separate strands with different amounts, exclusions, and evidence requirements — check the specific strand's guidance before applying. No overall closing date was published at research time.

Requirement

Business trading, or intending to trade, from a unit in one of Telford & Wrekin's borough town high streets; specific conditions vary by strand — e.g. the Start-up Grant requires a full business plan and a 20% applicant contribution and excludes hair, beauty, hospitality, fast food, and charity shops, while the Diversification Grant requires 12+ months' trading and a premises lease.